So, time has come to put my metaphorical money where my
keyboard is, so to speak. Having spent a lot of time complaining about the
iniquities of the music biz and its treatment of artists I've found something
practical to do to fight back.
I've been talking to Chris Sharpe, founder of Musosoup this
week. His plan is to level the playing field for artists, and in a new twist in
the plot for those who for the most part write and promote them for free. The
truth is that most music writing is done without payment, including magazines
you can buy on the shelves at W.H. Smiths.
I've talked about Fireworks Magazine in the past, all volunteer run.
It's main competitor, Powerplay - the work of Mark Hoaksey. If you look at the
bottom of Americana UK website you will find a button asking for support, that
pays for the hosting costs, our editor, Mark Whitfield, works at a University
in the daytime and commits huge amounts of time to making a success of the
website. Most bloggers, including me, spend their lives with nose applied to
grindstone in other parts of the forest. Chris Sharpe was a PR and ran a music
venue before the C***d, and like all of us had to find a way to keep the lights
on.
What is Musosoup? It's a portal that aims to connect artists
with those who canget their music noticed without being taken to the cleaners.
£3 for a 48-hour window for bloggers, radio, podcasts to find you is not huge,
Submithub. Musosoup's about page says: "Unlike other submission platforms
that ask for a payment per submission to each individual curator, we ask for a
one-off payment, and just one submission will put your music in front of the
right people. No more spending hours researching who to submit to, our curators
will come to you if your music suits." What's more the Curator, which is how they are describing
the content providers, radio, writing, podcasting, can ask for a little towards
the cost of marketing and their time. £5 or so is the average. This is not
going to make us give up the day jobs, but it does make it possible to
broadcast the world of independent artists to a much bigger audience.
The independent PR stands to gain from this as well. I will
certainly be steering the artists I work with at Marketing4Music towards it.
There are some committed people, like Katie at From The White House PR, and
Continental Record Services in Holland who are not making vast sums of money
off the back of their artists and doing great work for them, but if we can slow
down the rise of Submithub leaching off the hopes and dreams of singers and
bands then so much the better.
Learn about Musosoup HERE, and after a little rejigging of
the blog pages there will be an affiliate link that artists can use up by the
weekend. My first playlist of new music I've heard will be up at the weekend.
yes, it will be on Spotify for all the same reasons I use a Google driven
platform for this blog and Facebook for My Musix, everyone else is there and
this is about the oxygen of publicity. Don't worry I will be posting links for
the places where you can support the artist in a more practical fashion.